CaptionCat Remembers Steve Jobs
As you know, I revealed this week that for the past ten years, Steve Jobs has been my best friend and lover. Now that I have returned from my spirit quest in Tibet at the iMonastery, I can reveal some of our secret history.
The year was 2002.
The iPod was a runaway success and was changing our relationship to music, and reminded us of how much we loved all those old CDs we had.
And, of course, all of a sudden music was FREE!!! How did that happen?
Things were good, but there was something looming: I had some hard, hard truths that Steve needed to hear. After the successful launch of the iTunes Music Store, I casually suggested to Steve that a trip to the iMonastery in Tibet might be a great way to take a little break from DOMINATING so many industries at once. Steve always hated taking time off, but I just booked the Gulfstream and told the monks we were coming. No arguments.
When we got to the iMonastery, I gave Steve a few days to meditate and get his mind right before I sprung the news on him. He always took it best when he was centered. Then one night after sundown, I hit him with it.
“Steve, we need to talk about something.”
“What is it, Lu?”
And totally casually, like I was commenting on the lovely summer weather in Tibet, I said, “Windows.” Steve blanched.
“Lu, why you gotta go messing with my chi like that?”
“It’s time, Steve. It’s time to take on Windows. We need a Windows-compatible iPod, and iTunes for Windows.”
“The iPod is a reason for people to buy a Mac. If we make a Windows version, we’ll lose our bump in Mac sales.”
“Nonsense,” I countered, “People on Windows will see how awesome iPod + iTunes is and want that kind of tight integration in their computer. It’s called ‘The Halo Effect’.”
“Halo-Schmalo, Apple makes Windows software when hell freezes over,” he said, but without finality. I let it go, knowing that after he slept on it, he would know it was the Totally DOMINANT thing to do.
The next morning at breakfast he said, “Check the weather report in hell, because I think it’s about to get pretty chilly down there.” And then he smiled the smile he had when he was about to disrupt entire industries with a single keynote.
I’ll miss that smile.
So, BOOM - another revolution. iPod is the number one music player on the planet and the Mac went from 5% market share to 25% today. Q to the E to the D.
CaptionCat and Steve Jobs FTW!